Claire Murphy
The Ellen MacArthur Foundation
Claire Murphy writes articles that seek to show how the circular economy can bring positive impact to climate and biodiversity, while also bringing businesses commercial advantage. For the past year she has been focusing on the Foundation's key project to bring circular design to the food industry — the Big Food Redesign Challenge.
Marketers: The key to unlocking circular economy competitive advantage
How to tap into the potential of consumers wanting to reuse, repair and refurbish. Read More
From testing to tasting: How 3 companies are developing nature-first foods
Can we nurture nature with every mouthful we eat? The Big Food Redesign Challenge’s 60-plus participants are creating products to do exactly that. Read More
Giving back to the land — one food and drink product at a time
Manufacturers and retailers have the keys to unlocking a food system that regenerates rather than degrades nature, via circular design. The Big Food Redesign Challenge shows them how. Read More
